What is marketing really about? What are really the key skills needed for marketing? And here i am talking about the pure marketing - which is real mix creation - product,positioning - managing the real thing(not business development which is sometimes disguised as marketing to make people feel better).
Increasingly I feel that a good marketeer, must be creative - whilst there is a complex agency network available - advertising, public relation - actually the person who is living and breathing the brand/product does have to guide the process - and if this person did have some creative skill - it would take the game to another level.
However all the traditional core marketing companies seem to hire students from business schools with marketing degrees. How about hiring kids from places like National Institute of Design, Shrishti? Imagine the out of the box thinking, the fresh perspective, the unique point of view that a person of this background would bring.
With the media blitzkrieg, an unmanageable set of choices - its impossible to get heard, so if differentiation lies at the heart of marketing - then would not someone fundamentally creative and trained even more so- be the right choice?
PS : This view if more for consumer marketing, does not apply to b2b marketing, of which i know very little!
No comments:
Post a Comment