Philip Kotler, the erstwhile bible of marketing defines marketing as "marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others".
There was not much hope that i would remember this definition but after googling it.. i could not believe it. Really is this what i studied? This is more like my definition now "marketing is selling more to more people at a higher price" (not original, but do not remember the source or sources that enabled this clarity!) The whole world just wants to get to a better place - and marketing is the way to get them there and make money on the way.
All the product categories which really do marketing i could fit in this conundrum - anything you think does not fit? Even marketing for sponsorships for an NGO fits.. people want to feel good about being a part of a meaningful cause, of doing something for others and not being just materialistic, self focused, shallow.... and the ngo helps them do that. What do you think?
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