Infectious .. thats the word for the film. It just grows on you like a parasite till by the end of it you can just help loving it! It worked for me because it was just so simple and straight and happy. Not intelligent, no multilayers, no complicated characters - just simple people, simple problem, no unnecessary distractions .. (we did not even the face of chetan, no unnecessary time was spent carving out their friends, family). It was different from the movies that have hit cinema recently. It was like one of the 70's films, in terms of the narrative being easy.
There is a lesson there also for the advertising thats getting created now -how about this recipe - simple, happy - no complications, but executed brilliantly - focus on delivering the story authentically - down to language,accent, tone. Not many directors would have risked the end dialogues, the confession of love to be this simple - but maneesh sharma just kept true to the character he had created. Maybe given that the starting expectations for the film were low (hardly any influential cast.. and remember the pre-buildup to the film, was hardly anything) and so the cast and crew could do their work in peace and there were not too many cooks!
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