Actually i have thought about this forever. Really. Kept trying to look for blogs that would discuss the Indian advertising and marketing scene - did find some, but was not completely satisfied...but knew that i would make a boring writer - and so cant be the one starting the conversation. No - that's not changed, but somehow couple of days back i thought, what the hell, does not matter if no one reads it, at least i will get my say! so what if no one is listening.
So that's the short genesis of this blog.. i do think on occasion i will ramble about how life's been so unfair to me and some general musings - but mostly i expect to post my two-pence on brand campaigns (yeah, even i am uncomfortable about how grand it sounds! - but cant think of a better way to put it!)
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