Whats not a brand - is a commodity. That's not how most of us want to be seen in our organisations - we want to be known for who we are, the work we have done - recognised. Maybe that means we need to invest in our personal brand as well.
If we were doing a campaign for a brand - we would we talking about making advertisements, employing publicity generating tools, doing what it takes to be better than competition, aggressively getting trials in the consumer base. Without belaboring the point - each of us has opportunities to do that in the workplace. But somehow the marketing philosophy changes when it comes to ourselves.. we just want to miraculously be discovered. Suddenly a lot of people begin to say - let my work speak for me, let me not go out and promote myself aggressively. it's really the equivalent of launching a product, placing it on the shelf and expecting the rest to just happen.
On the contrary there is a set of people who apply the principles of marketing to themselves - these are the people we see confidently showcasing their work, not missing an opportunity to make and impression on the organisational consumers that matter, warding off competitive pressures. We all have such mates around us, they are not typically high on popularity charts - but maybe they are more successful marketeers. And the ones who have dominant market share.
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